{"id":3492,"date":"2022-04-07T07:10:33","date_gmt":"2022-04-07T07:10:33","guid":{"rendered":"https:\/\/slategray-wallaby-310340.hostingersite.com\/index.php\/2022\/04\/07\/zecure-gaming-announces-guts-com-rebranding\/"},"modified":"2022-04-07T07:10:33","modified_gmt":"2022-04-07T07:10:33","slug":"zecure-gaming-announces-guts-com-rebranding","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2022\/04\/07\/zecure-gaming-announces-guts-com-rebranding\/","title":{"rendered":"Zecure Gaming Announces GUTS.com Rebranding"},"content":{"rendered":"
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Betsson Group\u2019s Zecure Gaming has rebranded of one of its gaming brands,\u00a0GUTS .com. The rebrand includes a new logo, a new look and feel for the website, new tone of voice and some under-the-hood updates. The new branding comes after detailed research into the core brand personality by measuring brand attributes, looking at current customer demographics, analysing the perceived tone of voice, and observing playing behaviour.<\/p>\n

These results showed that\u00a0GUTS .com\u00a0is a strong and well-respected brand and highlighted some of the areas that needed some added TLC. This formulated the new long-term vision for\u00a0GUTS .com\u00a0which is, \u201cto entertain, be honest and instil loyalty in our players in the simplest manner possible\u201d.<\/p>\n

Zecure Gaming had listed four key objectives to realise its vision for GUTS .com.<\/p>\n

    \n
  1. Keeping things simple \u2013 from communications to user experience and how campaigns work<\/li>\n
  2. Improving gamification to generate new USPs<\/li>\n
  3. Being a consistent and reliable voice to customers<\/li>\n
  4. Committing to product improvements<\/li>\n<\/ol>\n

    Besides sporting a new logo,\u00a0GUTS .com\u2019s brand icon was reshaped into something that is more meaningful, has stronger colours and can be better applied as a visual tool in marketing.<\/p>\n

    Andrew Valenzia, Commercial Director at Zecure Gaming, said about the successful rebranding:<\/p>\n

    \n

    \u201cWe are extremely excited about this new rebranding of one of the most iconic gaming brands that has been synonymous within the iGaming industry for the last 10 years. The concept that we have come up with reflects and symbolises our vision of reintroducing\u00a0GUTS .com\u00a0as a brand that represents its customer base, loyal and bold. This is the first phase of many, and we are already working on making\u00a0GUTS .com\u00a0an even better product with a whole list of improvements and ideas that we\u2019ve got mapped out for 2022. This is GUTS Reborn.\u201d<\/p>\n<\/blockquote>\n

    The post Zecure Gaming Announces GUTS.com Rebranding<\/a> appeared first on iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

    Betsson Group\u2019s Zecure Gaming has rebranded of one of its gaming brands,\u00a0GUTS .com. The rebrand includes a new logo, a new look and feel for the website, new tone of voice and some under-the-hood updates. The new branding comes after detailed research into the core brand personality by measuring brand attributes, looking at current customer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-3492","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":{"styles_descriptor":{"styles":{"desktop":"","tablet":"","mobile":""},"google_fonts":[],"version":6}},"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/3492","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=3492"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/3492\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=3492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=3492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=3492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}