{"id":11151,"date":"2026-08-12T08:07:36","date_gmt":"2026-08-12T08:07:36","guid":{"rendered":"https:\/\/casino-online-best.com\/index.php\/2026\/08\/12\/catena-media-q2-revenue-falls-1-as-seo-traffic-converts-less\/"},"modified":"2026-08-12T08:07:36","modified_gmt":"2026-08-12T08:07:36","slug":"catena-media-q2-revenue-falls-1-as-seo-traffic-converts-less","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2026\/08\/12\/catena-media-q2-revenue-falls-1-as-seo-traffic-converts-less\/","title":{"rendered":"Catena Media Q2 Revenue Falls 1% as SEO Traffic Converts Less"},"content":{"rendered":"<div>\n<p>Catena Media will build a new automated marketplace connecting publishers and advertisers after another quarter showed how heavily traditional iGaming affiliation still depends on organic search. Q2 revenue slipped 1% to \u20ac9.5 million, while adjusted EBITDA fell 11% to \u20ac1.2 million.<\/p>\n<hr>\n<p><em><strong>Good to Know<\/strong><\/em><\/p>\n<ul>\n<li><em><strong>Catena Media plans a commercial launch for its new marketplace in the first half of 2027.<\/strong><\/em><\/li>\n<li><em><strong>MRKTPLAYS now generates more than one third of group revenue.<\/strong><\/em><\/li>\n<li><em><strong>New depositing customers increased 23% to 24,781 in Q2.<\/strong><\/em><\/li>\n<\/ul>\n<hr>\n<h2><strong>Catena Media Looks Beyond Traditional SEO Affiliation<\/strong><\/h2>\n<p>The company says search rankings are no longer producing the same level of clicks and traffic, even when visibility remains relatively stable. Catena Media therefore began investing in Q2 in a technical infrastructure platform designed to reduce reliance on Google and other organic search channels.<\/p>\n<p>The planned marketplace will connect publishers with advertisers across more verticals and use analytics to automate much of that relationship. Final testing is due late in 2026 before a full commercial release during the first half of 2027.<\/p>\n<p>CEO Manuel Stan said:<\/p>\n<p><em>\u201cIn Q2, we reported revenue of EUR 9.5m, broadly in line with the same quarter last year, and adjusted EBITDA of EUR 1.2m, a decrease of EUR 0.2m from the comparable quarter. These results reflect industry-wide headwinds in organic search and mark a pause after several quarters of strong operating performance.\u201d<\/em><\/p>\n<p>MRKTPLAYS provides a working model for that strategy. The sub-affiliation platform now contributes more than one third of Catena Media revenue, although higher direct costs from the business reduced casino margins during the quarter.<\/p>\n<p>Casino remained the main revenue source. Q2 casino revenue increased 8% to \u20ac8.5 million and represented 90% of group revenue, while casino new depositing customers grew 35%. Sports revenue, meanwhile, dropped 43% to \u20ac1.0 million.<\/p>\n<p>North America accounted for 97% of continuing revenue and generated \u20ac9.2 million, up 6% year over year. Across the first half, group revenue increased 12% to \u20ac21.8 million and adjusted EBITDA rose 70% to \u20ac3.9 million, showing a stronger six month picture than Q2 alone.<\/p>\n<p>Catena Media is not abandoning SEO. The company plans to keep investing in its organic brands while developing products that rely more on direct customer relationships, including PlayPerks on PlayUSA.com.<\/p>\n<p>The company also approved a share buyback covering up to 5.98% of outstanding shares. Catena Media said the programme will meet long term incentive obligations rather than return excess capital to shareholders. A separate tender offer will target CATME H01 hybrid securities at 20% of nominal value.<\/p>\n<p>The post <a href=\"https:\/\/igaming.org\/casino-news\/catena-media-q2-revenue-falls-1-as-seo-traffic-converts-less\/\">Catena Media Q2 Revenue Falls 1% as SEO Traffic Converts Less<\/a> appeared first on <a href=\"https:\/\/igaming.org\/\">iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Catena Media will build a new automated marketplace connecting publishers and advertisers after another quarter showed how heavily traditional iGaming affiliation still depends on organic search. Q2 revenue slipped 1% to \u20ac9.5 million, while adjusted EBITDA fell 11% to \u20ac1.2 million. Good to Know Catena Media plans a commercial launch for its new marketplace in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-11151","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/11151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=11151"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/11151\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=11151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=11151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=11151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}