{"id":10831,"date":"2026-05-30T03:08:21","date_gmt":"2026-05-30T03:08:21","guid":{"rendered":"https:\/\/casino-online-best.com\/index.php\/2026\/05\/30\/finland-weighs-veikkaus-sale-before-online-betting-licenses-begin\/"},"modified":"2026-05-30T03:08:21","modified_gmt":"2026-05-30T03:08:21","slug":"finland-weighs-veikkaus-sale-before-online-betting-licenses-begin","status":"publish","type":"post","link":"https:\/\/casino-online-best.com\/index.php\/2026\/05\/30\/finland-weighs-veikkaus-sale-before-online-betting-licenses-begin\/","title":{"rendered":"Finland Weighs Veikkaus Sale Before Online Betting Licenses Begin"},"content":{"rendered":"<div>\n<p>Finland will end the online casino and sports betting monopoly of Veikkaus on 1 July 2027. That licensing reform has turned state ownership into a live political and commercial question.<\/p>\n<hr>\n<p><strong><em>Good to Know<\/em><\/strong><\/p>\n<ul>\n<li><strong><em>Veikkaus could be worth up to \u20ac4.5 billion, according to Jari V\u00e4h\u00e4nen.<\/em><\/strong><\/li>\n<li><strong><em>The online casino and sports betting arm may be valued at \u20ac1 billion to \u20ac1.5 billion.<\/em><\/strong><\/li>\n<li><strong><em>Finland political parties remain split over a sale, partial sale, or continued state ownership.<\/em><\/strong><\/li>\n<\/ul>\n<hr>\n<h2><strong>Customer Base May Decide The Real Value<\/strong><\/h2>\n<p>A buyer would not only look at the Veikkaus brand. The database could carry just as much weight.<\/p>\n<p>Veikkaus has up to 2.5 million legacy customers. In a country moving from monopoly control to a licensed Finland online gambling market, that list could give the operator a major head start over private betting sites and online casino brands.<\/p>\n<p><em>\u201cIf they can\u2019t bring those customers with them, the value of Veikkaus\u2019 licensed business will be much lower. But if they start operations with 2.5 million customers, they will dominate the market,\u201d<\/em> Jari V\u00e4h\u00e4nen told Yle last week.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/betus\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\"><br \/>\n\t\t<amp-img alt=\"BetUS\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/BetUS.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/betus\/\" title=\"BetUS\" target=\"_blank\" rel=\"nofollow\">BetUS<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong><strong>Get 125% \/ $2,500 on 1st deposit!<\/strong><\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of up to $2,500<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino &#038; Sports<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/betus\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>V\u00e4h\u00e4nen, a former Veikkaus senior executive and now an industry consultant, has also said foreign operators have asked about the company.<\/p>\n<p><em>\u201cA couple of gaming companies have contacted us and wondered whether Veikkaus might be for sale,\u201d<\/em> he told Yle.<\/p>\n<p>His valuation estimate reaches \u20ac4.5 billion. That figure uses a 10x multiple on the annual gaming surplus of Veikkaus, around \u20ac450 million. He put the digital gambling business, covering online casino and sports betting, at \u20ac1 billion to \u20ac1.5 billion. Lotto and gaming machines could account for about \u20ac3 billion.<\/p>\n<p>However, Finland may not have unlimited time. Returns from Veikkaus have nearly halved over five years, and long delays could reduce buyer appetite before the licensed market starts.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/betus\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\"><br \/>\n\t\t<amp-img alt=\"BetUS\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/BetUS.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/betus\/\" title=\"BetUS\" target=\"_blank\" rel=\"nofollow\">BetUS<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong><strong>Get 125% \/ $2,500 on 1st deposit!<\/strong><\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of up to $2,500<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino &#038; Sports<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/betus\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>Veikkaus has already split into two businesses to prepare. One unit focuses on online competition. The other keeps the remaining monopoly operations. That restructuring gives Finland a cleaner sale option, but also makes the policy question harder.<\/p>\n<p>Some parties already see less reason for the state to stay in gambling. SDP Party Secretary Mikkel N\u00e4kk\u00e4l\u00e4j\u00e4rvi said<em> \u201cthe state has in this situation no particular strategic interest in owning a gaming company\u201d.<\/em> Mika Lintil\u00e4 of the Centre Party said Veikkaus was \u201cno longer a strategic company for the state in the same way as before\u201d.<\/p>\n<p>Liike Nyt wants full privatisation and a stock market listing. The Left Alliance disagrees, with MP Timo Furuholm defending Veikkaus as a proven revenue source.<\/p>\n<p>Coalition parties have taken a slower line. The National Coalition Party wants a civil-service review on market effects and social impact. The Swedish People Party stayed silent because Minister Joakim Strand handles ownership steering. The Finns Party and Christian Democrats have warned against using sale proceeds for recurring spending, while keeping gambling harm prevention high on the list.<\/p>\n<p>For V\u00e4h\u00e4nen, the ownership problem starts before any sale. Finland will write rules for licensed gambling while still owning the company that must compete under them.<\/p>\n<p><em>\u201cState ownership of a gambling company operating in a competitive market is at least a questionable solution,\u201d<\/em> he wrote in a 2024 draft response to the first liberalisation framework.<\/p>\n<div class=\"main-org-3-item-ins box-100 relative mb-4\">\n<div class=\"space-org-3-items box-100 relative\">\n<div class=\"box-100 space-org-3-item relative border-tb mt-1 \">\n<div class=\"space-org-3-item-ins box-100 relative\">\n<div class=\"space-org-3-item-logo box-25 relative\">\n<div class=\"space-org-3-item-logo-ins box-100 text-center relative\">\n<div class=\"space-org-logo-title-box box-100 text-left relative\">\n<div class=\"space-org-3-item-logo-box box-25 relative img-radius\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/mirax-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\"><br \/>\n\t\t<amp-img alt=\"Mirax Casino\" src=\"https:\/\/igaming.org\/wp-content\/uploads\/2023\/01\/Mirax-Casino.png.webp\" width=\"50\" height=\"50\" layout=\"fixed\"><br \/>\n\t\t<\/amp-img><br \/>\n\t\t<\/a>\n\t\t<\/div>\n<div class=\"space-org-3-item-logo-title box-25 relative py-10\">\n\t\t<a href=\"https:\/\/igaming.org\/site\/mirax-casino\/\" title=\"Mirax Casino\" target=\"_blank\" rel=\"nofollow\">Mirax Casino<\/a>\n\t\t<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-terms box-25 relative\">\n<div class=\"space-org-3-item-terms-ins box-100 text-center relative\">\n\t\t<strong>350% or 5BTC + <strong>150 Spins!<\/strong><\/strong><br \/>\n\t\t<\/p>\n<div class=\"pt-1\">New players only. Exclusive Welcome Bonus of 350% + 150 Free Spins\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-rating box-25 relative mb-10\">\n<div class=\"rating-box text-center box-100  relative\">\n<div class=\"space-org-3-item-rating-box relative\">\n<div class=\"stars\"><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><span class=\"star on\"><\/span><\/div>\n<div class=\"space-org-rating-notice relative\">Casino<\/div>\n<\/p><\/div>\n<p>\t\n\t\t\t\t <\/div>\n<\/p><\/div>\n<div class=\"space-org-3-item-button box-25 relative\">\n<div class=\"space-org-3-item-button-ins box-100 text-center relative\">\n\t\t\t\t<a href=\"https:\/\/igaming.org\/site\/mirax-casino\/\" title=\"Visit Site\" target=\"_blank\" rel=\"nofollow\">\tVisit Site<\/a>\n\t\t\t<\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>\u00a0<\/p>\n<p>The post <a href=\"https:\/\/igaming.org\/casino-news\/finland-weighs-veikkaus-sale-before-online-betting-licenses-begin\/\">Finland Weighs Veikkaus Sale Before Online Betting Licenses Begin<\/a> appeared first on <a href=\"https:\/\/igaming.org\/\">iGaming.org<\/a>.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Finland will end the online casino and sports betting monopoly of Veikkaus on 1 July 2027. That licensing reform has turned state ownership into a live political and commercial question. Good to Know Veikkaus could be worth up to \u20ac4.5 billion, according to Jari V\u00e4h\u00e4nen. The online casino and sports betting arm may be valued [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-10831","post","type-post","status-publish","format-standard","hentry"],"blocksy_meta":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/10831","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/comments?post=10831"}],"version-history":[{"count":0,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/posts\/10831\/revisions"}],"wp:attachment":[{"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/media?parent=10831"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/categories?post=10831"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/casino-online-best.com\/index.php\/wp-json\/wp\/v2\/tags?post=10831"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}